XR Brands is the industry’s first manufacturer to match expertise in fetish and BDSM with full-spectrum product development and design to create a series of fully merchandised collections dedicated to the lifestyle.

Through modern functional design, quality, cost-effective production, and dynamic packaging and merchandising, our company offers customers eye-catching and exciting brands at competitive wholesale prices.

Since 2007, the company’s award-winning team of experts has created best-selling and internationally acclaimed collections that cater to every sexual interest with a specialty in fetish and BDSM play.

Offering retailers easy and effective ways to accommodate the needs and desires of consumers of every sexual level and lifestyle.

XR Brands has come a long way since its 2007 debut, growing from a handful of niche and specialty collections into one of the widest arrays of fully merchandised brands in the industry.

We have catered to every in-demand, underserved, and profitable category in the business with competitive pricing, strategic marketing integration, and the kind of expert customer service that helps make our customers’ jobs just a little easier.

With its roots in retail, XR Brands understands what shoppers want and delivers it with expert design, eye-catching packaging, dynamic merchandising, and a competitive pricing structure that makes it accessible to the masses.

As one of the first in the industry to allow customers to write reviews on their product experiences to help others make a better buying decision, we have a long history of listening to user feedback and curating items and brands that suit consumer demand.

This commitment to constant improvement has led to top quality products that can be seen with increasing frequency across various media platforms.

This includes magazines like Cosmopolitan and Men’s Health, TV shows on networks like HBO and Netflix, and social media platforms like Instagram and Reddit. Over the years, XR Brands has relocated for expansion four times, and now boasts more than 40 brands and upwards of 3,000 individual products available with more innovation always on the way.